Digital experiences that get results

Innovative design methods and trusted technologies
implemented by an expert team.

Let’s talk

Client results

We work with organizations whose online channels are critical to their success.

  • Ecommerce with style

    Art Institute of Chicago

    Design, strategy, email and online advertising, and technology for one of the top museum shops.

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  • Photo: Haakon Hop

    Arctic scientists sharing knowledge

    IARPC Collaborations

    Multi-country research results, events, goals, and collaboration opportunities.

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  • Photo: Flickr user MC4 Army

    Simplifying complex ordering

    A Fortune 100 company

    A drug-ordering design—based on extensive user research—makes the process easier and pharmacists happier.

  • More than doubling fundraising

    Wikipedia

    Making donation forms more persuasive based on insights from usability testing and analytics.

  • Supporting a political campaign

    Jesús “Chuy” García

    Identity, social media strategy, website, videos, email fundraising, and voter targeting for an insurgent campaign that attracted national attention.

  • Visualizing complex data

    Vera Institute for Justice

    Policymakers and researchers can compare 40 years of county and state incarceration trends.

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  • Connecting sustainability experts

    Urban Sustainability Directors Network

    Learning from others speeds the pace of innovation in this group of North American environmental professionals.

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  • Supporting a startup end-to-end

    Benevolent

    Partnering on concept development, design, and technology for social good.

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  • Comparing juvenile justice stats

    Juvenile Justice, Geography, Policy, Practice & Statistics

    Tracking change in the US juvenile justice system landscape with detailed analyses of each state’s policies.

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  • Defining a communications plan

    Metropolitan Planning Council

    Reaching consensus on communication strategies through a cooperative process. The website publishing system supports editorial review and approval.

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  • Working in Chicago neighborhoods

    LISC Chicago

    Community portals make underserved communities more visible, residents more digitally active, and help kick off the Smart Communities Program.

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Let’s talk

“advanced data visualization”

When we launched the Incarceration Trends Project we needed a technology partner that understood the nuances of justice system data and had the tools to develop an advanced data visualization. With Webitects, we had a partner that worked tirelessly with us to develop a product that shed new light on the outsized growth of jails in every American county.

—Christian Henrichson, Research Director, Sentencing and Corrections, Vera Institute of Justice

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Working together for 2+ years

Design methods

Good design is about solving problems. For many years, we have used and created innovative ways to ensure that a website, application, or process performs well for its intended purpose.

  • Learning about audience motivations

    One-on-one interviews—using open-ended questions and conducted by experienced design researchers—reveal audience needs that will help separate your product or service from the pack or innovate in a new market.

  • Observing workers doing their jobs

    Watching how people do their jobs is very revealing. For instance, gaps in call center software can be discovered by examining the sticky notes that workers attach to their cubicle walls to help them do their work. Observing can also suggest ways to improve knowledge sharing, workflow, and even marketing messaging.

  • Involving leadership

    It’s important that the “right hand know what the left hand is doing.” That’s why we involve “C-level” decision-makers right from the start. Ongoing communication helps create designs that support business goals and organizational culture and get buy-in from leadership.

  • Testing usability

    We sit a typical audience member down in front of your website (or other product), give them a set of tasks to perform, and ask them to tell us what they’re thinking as they do the tasks. This process reveals problems with user interfaces, suggests ways to improve them, and can even glean marketing insights. It also settles arguments about what’s effective and what’s not.

  • Optimizing across channels

    These days, effective communication across multiple channels—website, search engine, targeted email, social media, and online advertising—must be creative, nuanced, and consistent. Our many years of experience in a variety of situations can help you figure this out.

  • Tailoring interfaces for every platform

    Success means providing audiences with easy-to-use, intuitive experiences no matter what screen size or device they use. To ensure this, we conduct extensive testing using a wide variety of devices, screen sizes, and an extensive library of device simulators.

  • Classifying content using card sorting

    A card sort is an exercise conducted with small groups of typical website users in order to learn where they expect to find particular types of content. This knowledge helps us develop an intuitive information architecture and supporting design.

  • Formulating and supporting a content strategy

    A smart organization creates content within a strategy that will advance its business goals. Strategies are very different for selling consumer products, sharing knowledge, or running a political campaign. We will help you create a strong content strategy and will build the supporting publishing tools.

Let’s talk

“beautifully designed”

Webitects knows how to take a client’s idea and make it even better. . . They take the time to help their clients clarify their goals. They deliver products that are beautifully designed as well as intuitive to use and maintain. Plus: they are really fun to work with!

—Mandy Burrell Booth, Former Communications Director, Metropolitan Planning Council

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Working together for 18+ years

Technology platforms

A suite of flexible platforms underlies technology that is tailored for each project, when an off-the-shelf approach won’t do.

  • Knowledge sharing

    A secure, customizable, web application designed so networks of people who are working on similar problems can easily share their experiences, documents, ideas, and events.

  • Member management

    Manage membership applications and directories, including automated renewals. Handle event registrations and attendee lists. Flexible table assignments with attendee input. Abstract submissions with reviews and grading. Integrated payment processing.

  • Data visualization

    Interactive visualizations, including business dashboards—crafted with industry-leading frameworks—bring out the stories hidden in the data.

  • Email templates and audience segmentation

    Audiences can be segmented by purchase amount, category, time, promotional code and type, responses to Adwords campaigns, geography, and any combination of the above. Choose a template, crop images, write copy, and send. Lists can be randomized for testing.

  • Content management

    Staffs are very productive with our intuitive content management system. It’s extensible, flexible, and has editorial workflow with permissions.

  • E-commerce

    Desktop and mobile platforms with measurable, intuitive, checkout workflows. PCI-compliant.

Integration with trusted technologies

  • Adobe
  • Amazon Web Services
  • Authorize.net
  • AngularJS
  • Braintree
  • D3.js - Data Driven Documents
  • GitHub
  • Google AdWords
  • Google Analytics
  • Google Maps
  • Highcharts
  • jQuery
  • MailChimp
  • Mapbox
  • Microsoft .NET
  • Microsoft SQL Server
  • PayPal
  • Stripe

Let’s talk

“a firm pulse on the industry”

They methodically approach each project with enthusiasm and efficiency. Every resolution is fact based and incorporates the client’s needs, and in our case, customer buying behaviors. They are talented individuals with a firm pulse on the industry.

—Sarah Raettig, Director of Website Operations, The Art Institute of Chicago

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Working together for 15+ years

Leadership team

Our team of experts work closely together to get the best results possible.

  • Paul Baker

    Founder & CEO

  • Billy Belchev

    President

  • Bill Gatewood

    Vice President

  • Tahirih Metzger

    Client Services & Office Support Manager

  • Rich Roslund

    Head Angular Developer

  • Nick Rougeux

    Design Director

  • Sebastian Stefaniuk

    Senior Data Visualization Engineer

  • Kobe Snyder

    Senior Software Engineer

  • Vinent Tan Liao

    Senior Developer

  • Anna-Marie Tamayo

    Senior Integration Architect

Let’s talk

“a valuable and fun experience”

Working with Webitects to design our website from scratch was a valuable and fun experience. We arrived with a vision, and after careful research, helpful storyboards, and a well-planned roll-out, we watched that vision become a reality. I can’t imagine working with a better team.

—Sara Bowden, Executive Team Leader, IARPC Collaborations,
White House Office of Science and Technology Policy

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Working together for 3+ years

Let’s talk

Ask a question or tell us about your project.