Project story
American Massage Therapy Association
Visit American Massage Therapy Association »
The American Massage Therapy Association (AMTA), with more than 56,000 members, is the largest non-profit professional association serving massage therapists, students, and schools.
Webitects has worked with AMTA since 2005 and in 2010 launched a new website redesigned and built from the ground up. We conducted extensive stakeholder and user interviews to guide our approach to structuring AMTA's extensive content and to identify common user needs for the new website to target.
The site includes a broad range of functionality including a robust "find a massage therapist" search interface, a job bank, and support for a broad range of custom content. The site is heavily integrated with AMTA's NetForum Association Management System (AMS) via xWeb web services and customized eWeb interfaces for member profile maintenance and similar administrative functions (such as membership renewal, application, event registration, etc).
The site is built using Webitects' content management system (CMS) allowing AMTA staff to add and edit content with little to no knowledge of HTML and other web technologies. The CMS enforces approval workflows, page- and section-specific authoring and editing permissions, and ensures consistent design and page layout.
The new site has been very successful based on anectdotal user feedback and comparison of pre- and post-launch metrics. We are continuing to work with AMTA to refine and improve the site and add new functionality such as mobile support and a custom learning management system (LMS) allowing members to purchase online courses and earn continuing education credits.
« Back to Portfolio